Zoe Gibson

Why hire a Strategic Designer?

The world we live in changes and updates fast. From technology, news cycles, social impact issues, criminal organisation and surprise competitors.

Businesses must also seek to understand their position in the market on a more rapid basis. Never before has it been easier for competitors to pop up and fulfil unmet market needs, distracting and pulling customers away, with faster, better, smoother and more modern and user friendly innovations, services and experiences.

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Accordingly, businesses must always look ahead to understand what the current customer expectations are, what customer behaviours are and how can the business can ensure they stay relevant to customer needs, now and in the future.

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​This is where I can help you stay relevant, build your customer base, increase customer engagement, generate advocacy, and reduce customer turnover. While, maximising business process efficiency, increasing staff productivity, workplace satisfaction and regulation compliance.

I understand how to deep dive into human and business behaviour, map out current processes and design future processes that have been informed by business and customer data. Unpacking latent opportunities and developing roadmaps for short, medium and long term, business wide innovation.​