Human-Centered Design Expert | Complex Problem Solver | Driving Business Innovation Through Intuitive, Delightful Experiences
Purpose
I work with businesses and teams to design thoughtful solutions for complex systems—centering the needs of humans by elevating real stories, to create meaningful, lasting change. Empowering your organisation and customers to have greater ease and understanding of your products and processes. I also teach research, design thinking and human centred design skills and the rationale behind them, empowering your teams to build with empathy and evidence systems that will work right, the first time.
What I do
Innovation design
Expertise in mapping current systems, translating insights into actionable strategies, designing future-state journeys, services, and solutions. Uncovering latent opportunities for product development and strategic pivot points.
Operational efficiency and collaboration
Specializing in creating innovation roadmaps that drive short, medium, and long-term impact. Informing product design and communication strategies that streamline customer and business needs into smooth customer journies that are easy to impliment business wide.
Employee satisfaction
Partnering with businesses to build stronger customer relationships, increase engagement, and enhance brand loyalty. Developing policies and behavior change frameworks to support internal change and transformation, from hiring to management and internal push/pull factors.
Customer research to business strategy
Expert in mixed method research: usability testing, contextual inquiries, shadowing, dairy studies, surveys, focus groups, BERTS, interviews, and ethnographic research. Developing artefacts such as: mental model frameworks, personas, empathy maps and behavioural change roadmaps - to inform business development roadmaps.​
I lead with empathy to build great things—products, experiences, and teams that make a real impact. As a strategic UX and product leader, I translate complex challenges into clear, innovative strategies that drive growth, engagement, and meaningful change. I thrive on connecting insights, people, and opportunities to create solutions that not only work but inspire
Case Studies
Contact me if you would like to review any of the below projects.
CommonWealth Bank:
KYC process simplification.
Research, co- design workshops and design recommendation.
Cochlear:
Lead research practice into Audiological fitting practice internationally.
Go1: Education Provider
Developed UX repository and international research plan
Contact
Chicago, Il
​
Working rights: USA, Australia and Canada.