Welcome
Zoe Gibson
Anthropologist, Strategic Design Leader, Mentor and Enabler.
Guiding you to creating wanted, intuitive and delightful expereinces
Zoe brings 10 years of powerful experience to uplift your business
I live for Cultural & Behavioural Anthropology, Experience Design, Design Thinking and HCD. These skill set allow me to flexibly move between industries & has provided me with the strong research fundamentals your business needs. This background also sets me apart from other candidates.
I understand how to deep dive into human and business behaviour to unpack the latent opportunities you need. Operating across business functions & through all elements of the Double Diamond process, I have a proven track record and have delivered exceptional results.
Due to the nature of some of my work, keep my portfolio under tight wraps. But I'm happy to walk you through different projects in a private call.
Anthropology + Design
= Human-Centred Design
Anthropology is the study of human behaviour and how humans interact with the world around them. Design, specifically, Experience Design, is the intentional business and customer relationship design.
There are few as experienced and versatile as I am to help you work out what your customers want, need, and desire as I am and I use my skills to help you create relationships that customers value.